Any company that relies on a sales team to promote its products and services knows the importance of following consumer behavior. The growing and widespread usage of Smartphones has had a dramatic impact on consumer behavior, with the expectation that mobile phones will continue to grow in popularity in the future.
According to a recent Gallup poll performed, 62% of Americans have a cell phone with internet access, a factor that has changed the way that many consumers shop. People with mobile phones can stay in contact, conduct searches, make purchases, and even determine which company has the best rating. This transition in buying behavior has led to changes in how consumers shop and do business, and has subsequently impacted the ways in which companies should be handling sales performance management within an organization.