Master Customer-Centric Marketing

The key to successful preference marketing solutions is the ability to centralize the capture and application of prospect and customer preferences.  The information, when applied, creates highly targeted and relevant marketing messages allowing you to foster a 1:1 relationship with consumers.

The 1:1 MarketAdvantage Edition, delivered via Main Street, provides your organization a distinct advantage in the marketplace by enabling compliant, targeted marketing communications.  1:1 MarketAdvantage is the only application to provide both compliance and preference solutions for phone, fax, email, and direct mail to support your multi-channel integrated marketing campaigns.  Companies can allow their customer to dictate the products and services they are interested in, the channel(s) they prefer to be contacted, and the frequency of communications that they prefer to receive. 

1:1 MarketAdvantage allows you to:

• Capture, store, and apply consumer preferences at a granular level of detail by business unit, brand, product, or campaign
• Honor consumer preferences and opt-out choices and utilize them to provide relevant and timely information and marketing offers
• Avoid over-suppression by effectively applying the laws, providing your company with more contact opportunities
• Ensure that all communications are 100% compliant, 100% of the time

To learn more about Gryphon's 1:1 MarketAdvantage Edition, contact Gryphon today at sales@gryphonnetworks.com or call us at 866.366.6822.