Marketing in the Age of Compliance

In today's multi-channel multi-media world, consumers have more options than ever to control what marketing messages they want to receive and how they want to receive them.

The market of available consumers, your market, is quickly disappearing.  Changes in the Do Not Contact regulatory environment coupled with the consumers' ability to opt-out of communications is decreasing your marketable audience at an alarming rate.

Mastering Customer-Centric Marketing

Consumers today expect marketers to capture and honor their preferences and are quick to respond positively when they are met and negatively when they are not. However, many companies struggle to implement, manage and utilize the vast amounts of data related to cconsumer compliance, privacy and preferences.   Marketing initiatives require real-time data and pinpoint strategies to connect with today's busy consumers. Many companies struggle with moving toward effective marketing strategies that consider the customer's or prospect's stated communication preference by channel or line of business. The key to establishing 1:1 relationships with these customers is to honor their preferences and utilize them to provide relevant and timely information and marketing offers. Marketing organizations are looking for a unique competitive advantage, a way to be 100% compliant and at the same time move toward a customer-centric or 1:1 marketing strategy.

The Solution...Main Street

Main Street from Gryphon Networks provides your organization a distinct advantage in the marketplace by capturing and applying individual consumer preferences to foster a 1:1 relationship. With 100% warranted Do Not Contact compliance across all channels (phone, fax, email and mail) and services and features to avoid over-suppression, Main Street allows you to bring back up to 50% of your marketable audience.  Main Street allows Gryphon clients to:  
 

For more than ten years Gryphon Networks' has enabled their clients to manage and control customer and prospect communications to drive profitable business relationships. Gryphon helps our clients enhance their Contact Governance strategies through Main Street, transforming complex business processes into one simple solution allowing you to realize a 1:1 relationship with each customer, by aligning and integrating contact compliance and privacy laws with consumer preferences, ensuring that you always contact consumers how they want, when they want, and about what they want. For more information on Gryphon Main Street click here.