Multi-channel campaign management

360 Certifier is a windows-based marketing application that automates the process of enforcing compliance, corporate privacy, and consumer preference management policies during marketing campaigns. 360 Certifier provides secure, scalable, and standards-based services to the marketing automation process.

Gryphon's preference-enabled CRM is for enterprises with diverse systems implementing an enterprise-wide consent strategy. 360 Certifier makes use of Gryphon's intelligent repository, always providing the most up-to-date regulatory and customer information. With 360 Certifier you can seamlessly extend CRM processes with minimal IT involvement.

Optimize Channels

Gryphon's underlying repository manages customers at the lowest levels of granularity so contact is disallowed only when absolutely necessary. Managing individual customer preferences by channels, 360 Certifier performs multi-level, multi-pass suppressions for phone, fax, direct mail, and email. You gain the ability to customize marketing campaigns by channel-targeting personalized consumer communication while adhering to internally defined and externally enforced policies and regulations.

Optimize Contacts

Don't waste time or provoke customer ire with scattershot communication strategies. Using Gryphon's preference management, only contact customers when and how they wish to be contacted.

Bring back the market

360 Certifier uses Gryphon's powerful exemption service to halt over-suppression and identify additional contact opportunities.