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CRM-SFA

Gryphon Networks partners with some of the biggest and best Customer Relationship Management and Sales Force Automation (CRM/SFA) providers in the world to provide powerful solutions that help maximize the value of every customer interaction and drive superior corporate performance. Leveraging an integrated approach to identifying, acquiring, and retaining customers, CRM/SFA solutions enable organizations to manage and coordinate customer interactions across multiple channels, departments, lines of business, and geographies.

Gryphon Networks is uniquely positioned to support B2B and B2C companies in their need to drive revenue and support consumer privacy in a complex regulatory world. Our technologies integrate seamlessly to deliver differentiating value, optimized ROI and powerful customer retention by positioning CRM/SFA companies for competitive advantage.

Gryphon's Privacy Advisortm offers a unique data validation service to establish your CRM/SFA application as a centralized sales and marketing compliance tool. Directly from within your CRM/SFA application, your company can manage all aspects of outbound marketing compliance across all channels: Phone; Fax; Email; and, Direct Mail.


In partnership with Gryphon Networks, CRM/SFA companies are able to:

 

  

Enable a 360 degree customer view as it relates to privacy and compliance

 

-  Automate complex Do Not Contact requirements

 

-  Improve the quantity, quality and value of data from user community activity

 

-  Establish a centralized touch point for disconnected customer systems, data sources and incompatible technologies

 

-  Drive application usability and user adoption with automated tool sets

 

-  Deliver content-rich Online Analytical Processing (OLAP) tools

 
Benefits to your Business:

 

Compliance

 - Centralized repository instantly available to all CRM users within your organization

 - Eliminate potential fines associated with outbound marketing regulations

 

Costs

 - Reduce internal costs associated with managing Do Not Contact-specific procedures, processes and systems

 - One place to manage compliant sales and marketing efforts with robust Compliance audit reporting capabilities

 

Productivity

 - Maximize investment by integration with your existing CRM implementation

 - Optimize revenue through integration with Gryphon Exemption Advisor integrated with Privacy Advisor

 

Return on Investment

 - Maximize sales and marketing initiatives across all communication channels (phone, fax, email, mail.)

 - Drive utilization of your Oracle CRM system by integrating critical application requirements

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