Gryphon Teams with Oracle to Deliver Customer Contact Preferences with Oracle® CRM On Demand

Gryphon will demonstrate PrivacyAdvisor 3.0 for Oracle® CRM On Demand at OpenWorld

Norwood, MA, October 12, 2009 - Gryphon, an Oracle® PartnerNetwork member, today announced the integration of its enhanced PrivacyAdvisor 3.0 solution with Oracle CRM On Demand, which marks the first time that graphics have been incorporated into Oracle CRM On Demand. PrivacyAdvisor certifies contact data in real time across all channels, and alerts Oracle users to a customer’s Do Not Contact (DNC) compliance status via a traffic light symbol. The new partner solution will be debuted at Oracle OpenWorld in San Francisco this week.

“We’re excited to announce the launch of our integration with Oracle CRM On Demand, and our participation in Oracle’s Inner Circle Initiative,” said Gryphon President Scott Hambuchen. “Working together with Oracle, we’ve been able to take all of the complexity that goes into supporting Do Not Contact and global consumer contact preferences and boil it down into a simple traffic light metaphor. I can’t imagine anyone in the B2C environment doing business without it.”

PrivacyAdvisor eliminates the need to extract, certify and then re-import leads into Oracle CRM On Demand. Users can certify leads within the application itself in real-time, and the status is displayed as a corresponding color on the traffic light – red for DNC restriction, yellow for data problems and green for permitted to contact.

The system also identifies valid exemptions that override DNC preferences. With PrivacyAdvisor for Oracle CRM On Demand, users can increase leads and sales productivity, prevent costly DNC violations and avoid future costs by allowing their CRM tool to be used as they were intended. PrivacyAdvisor is available for purchase as a custom add-on through Gryphon.

“This partner solution provides even greater value to our customers,” said Anthony Lye, Senior Vice President of CRM at Oracle. “PrivacyAdvisor 3.0 enables Oracle CRM On Demand users to fully adhere to consumer contact preferences and be sure they are compliant with federal regulations across communications channels; which is a strong requirement for many of our customers.”

Gryphon is a member of the Oracle CRM On Demand Inner Circle Initiative, which showcases a select group of partners that have demonstrated significant value and impact in terms of proven customer success that are synergistic with the Oracle CRM On Demand product direction. As an Inner Circle Initiative member, Gryphon is among the sponsors of the Inner Circle CRM On Demand Pavilion at Oracle OpenWorld San Francisco, booth # 421 Moscone South, October 11th-15th.

About Gryphon
Gryphon is the leading provider of on-demand contact preference and compliance solutions, processing billions of transactions each month for hundreds of clients and hundreds of thousands of users. Gryphon’s compliance, privacy, sales and marketing tools help many of today’s leading organizations increase sales efficiencies and marketing effectiveness, giving them a competitive advantage in industries such as financial services, healthcare, consumer goods, automotive, hospitality and retail. In addition, Gryphon provides guaranteed compliance with consumer contact regulations and preferences, all with strong ROI validation. Gryphon was established in 1995, and is headquartered in Norwood, Massachusetts.

About the Oracle PartnerNetwork
Oracle PartnerNetwork is a global business network of more than 20,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Certified Partner levels.

http://oraclepartnernetwork.oracle.com/

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Contact
Neal Goldman, 781-278-1971
Vice President of Marketing
ngoldman@gryphonnetworks.com