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Gryphon Networks Chairman and CEO Keith Fotta to Present at 2007 ARDA Conference
NORWOOD, Mass. -- March 12, 2007 -- Gryphon Networks, the global leader in Contact Governance solutions, today announced that Keith Fotta, Chairman and CEO, will address this year's convention of the American Resort Development Association (ARDA). Gryphon Networks is a sponsor of the Sales & Marketing Session Track at the ARDA Convention, which is being held in Orlando, FL, from March 25-29. The ARDA convention attracts 4,000 top timeshare industry professionals who gather to network, learn the latest industry trends, and visit hundreds of industry suppliers on the exhibit floor.
Keith will be speaking in the session "Who Loves Ya" "Know Your Customer" on Wednesday, 3/28, from 9:00 AM to 10:15 AM. Marketing efforts have increasingly focused on how to better identify customer preferences and manage customer choices. The end result is a more effective marketing operation for the vendor, and increased satisfaction for the actual end customer. In this session Keith will discuss the issues involved in the implementation of a preference-based marketing environment and show how a successful deployment results in a win-win situation for the vendor and the customer.
Keith Fotta founded Gryphon Networks in 1995, pioneering the contact compliance industry. He is widely regarded as an industry visionary and renowned expert on state and federal issues affecting all forms of outbound marketing. Keith frequently participates in Federal Trade Commission (FTC) roundtable discussions and co-authored, "Inside the Minds: Software Leadership Strategies", published by Aspatore Books. He has received numerous awards for innovation and technology leadership, and under his direction Gryphon has established itself as the key innovator in this market.
About Gryphon Networks: Gryphon Networks is the worldwide leader in On-Demand Contact Governance solutions, ensuring contact compliance and enabling customer preferences to drive profitable customer relationships. Our customers use Gryphon to provide do-not-contact regulatory compliance, track established business relationships (EBRs), and manage opt-in/opt-out and privacy preferences to implement permission-based marketing programs. Gryphon transforms customer communications into customer relationships across the enterprise. This allows you to efficiently acquire new customers through greater lead-generation, retain your current customer base by increasing customer loyalty, and grow your business relationships with existing customers through cross-selling. Established in 1995, the company is headquartered in Norwood, MA and has offices internationally. More information about the company and its on-demand applications is available at www.gryphonnetworks.com
About the ARDA: The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has over 1,000 corporate members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC).
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