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According to reports, in compliance with Reserve Bank of India (RBI) guidelines asking each bank to setup a registry for customers who do not wish to receive tele-marketing calls from the banks, banks have taken an initiative to set-up their own system but customers are required to register with each bank separately.
However, in a move to provide customers with a one-stop solution, the Indian Banks' Association (IBA), in conjunction with Indian Cards Council (ICC) and Master Card World Wide, has taken the initiative to setup a common 'Do-Not-Call-Registry', which will operate on behalf of the entire Banking and Financial Services. It is learnt that this initiative would enable the banks to operate from a shared platform and ensure that customers only need to register once with the common 'Do-Not-Call-Registry" to prevent telemarketing calls from both banks and their Direct Selling Agents.
Taking the proposal forward, IBA has issued a 'Request for Proposal' (RFP) for the Do-Not-Call-Registry initiative. The RFP is available on the IBA website, www.iba.org.in.
According to sources, the Do-Not-Call Registry, once in place, will allow customers who prefer not to receive telemarketing calls relating to banks' financial services products to contact one centralized registry to activate this preference. Telemarketers will be required to refrain from calling consumers who have put themselves on this registry.
Besides, the IBA and ICC anticipate that telemarketers would need to access the Do-Not-Call Registry at least on a fortnightly basis in order to ensure that the numbers they wish to call are not on the national centralized Do-Not-Call-Registry. And once in place, the IBA initiative will bring Indian consumers' banking experiences at par with global standards.
Meanwhile, for additional information interested service providers can contact IBA latest by December 31, 2006. The last date of submitting the completed proposals is January 18, 2007.
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