Posted on Thu, Nov 03, 2011
NORWOOD, Mass., Nov. 2, 2011 — Gryphon, the global leader in on-demand contact governance solutions and consumer preference management, seizes new opportunity with the hiring of David Young as VP of Client Services. David brings over 13 years of experience to this important role and will be a key player in helping Gryphon find golden opportunity for sterling clients. Honing his talents at Acxiom Corporation, who specialize in marketing services and technology-driven solutions, David has proven his ability to help Fortune 500 clients develop breakthrough consumer marketing strategies that expand client opportunity and drive revenue through value-based customer relationships.
“By bringing on-demand, client-centric strategies to consumer privacy and preference, Gryphon already guarantees 100% compliance with do-not-contact regulations across all marketing channels. I’m looking forward to helping us further innovative high-value and high-impact solutions to help Gryphon clients engage today’s highly connected consumers,” said David.
According to Jeff Fotta, President of Gryphon, “We’re taking the summit in contact governance, including consumer preference. David will be instrumental in helping Gryphon stake out new territory for each client as we help them grow their largest marketable universe.”
David joined Gryphon on October 31, 2011. Prior to his new position, David spent more than 13 years with Acxiom Corporation in a variety of key leadership roles, most recently as Client Services Group Leader responsible for a global, multi-site organization. His responsibilities included business strategy and development, project management and implementation, client delivery, and customer and associate satisfaction.
David earned a marketing degree in business administration at Harding University and is a highly regarded leader in the business community.
About Gryphon
Gryphon is the leading provider of on-demand contact governance solutions, combining compliance, preference and productivity know-how to help leading companies eliminate risk and increase opportunity. By ensuring the cross-organizational observance of customer preferences, while preventing the overzealous suppression of valuable lists, Gryphon unlocks each client’s marketable universe using confidence-building technology solutions that drive revenue. And by securely managing data and certifying contacts in real time across all communication channels, Gryphon guarantees 100% compliance with Do-Not-Contact federal and state regulatory rules. Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world’s top brokerage firms and financial services experts among a host of satisfied clients.
Contact:
Joanne Pinto, 781-278-1936, jpinto@gryphonnetworks.com
Posted on Tue, Sep 20, 2011
NORWOOD, Mass., September. 20, 2011 Gryphon Networks, the leading provider of all-channel contact governance solutions to enterprises, announces the third installment of its three-part webinar series focused on marketing compliance with Canada's Anti-Spam Law (CASL), formerly known as C 28 and the Fighting Internet and Wireless Spam Act (FISA), designed to limit marketing activities to consumers without consent.
The free webinar series is open to marketing, legal and privacy personnel at companies that conduct outbound marketing to Canadian consumers, regardless of their location.
Catch up on the conversation with Melissa Bateman, CIPP, noted marketing privacy attorney and industry expert on email marketing, as she explains CASL, the proposed regulations, its implications on your business, as well as steps that can be taken to limit the risk and exposure of violation, fines and brand damage in the first and second recorded sessions
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First webinar highlights were CAN-SPAM vs. CASL’s scope and impact, and an in depth analysis of the CRTC and Industry Canada proposed regulations.
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Second webinar highlights were on business preparedness - building policies, procedures and technology infrastructure to comply with CASL and the proposed regulations.
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Third webinar highlights Bart Geiser, VP of Sales and Marketing as he discusses how capturing consumer preferences according to CASL can help you unlock your marketable universe. Bart specializes in helping Fortune 500 clients develop differentiating consumer contact strategies that create opportunity and drive revenue by strengthening the lifetime value of customer relationships.
About Gryphon
Gryphon is the leading provider of on-demand contact governance solutions, combining compliance, preference and productivity know-how to help leading companies eliminate risk and increase opportunity. By ensuring the cross-organizational observance of customer preferences, while preventing the over-zealous suppression of valuable lists, Gryphon unlocks each client's marketable universe using confidence-building technology solutions that drive revenue. And by securely managing data and certifying contacts in real-time across all communication channels, Gryphon guarantees 100% compliance with Do-Not-Contact federal and state regulatory rules. Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world's top brokerage firms and financial services experts among a host of satisfied clients.
Contact: Joanne Pinto, 781-278-1936, jpinto@gryphonnetworks.com
Website: http://www.gryphonnetworks.com
Posted on Thu, Apr 28, 2011
Norwood, MA April 28, 2011 — Gryphon, the world leader in on-demand contact governance solutions, announces the hiring of Bart Geiser as VP of Sales. Bart brings over 12 years of experience to his new role as leader of the Gryphon Sales & Marketing Organization. He specializes in helping Fortune 500 clients develop differentiating consumer contact strategies that create opportunity and drive revenue by strengthening the lifetime value of customer relationships. In helping to guide Gryphon's new brand initiative, Bart's strategic skills make him central to Gryphon's promise to "Unlock Your Marketable Universe."
Bart joined Gryphon on March 1, 2011 from Merkle Inc. He was responsible for growing the business and driving profitable solutions in the Financial Services and Insurance verticals. Prior to Merkle, Bart held several sales leadership roles and, most recently, was the Sales Leader for Acxiom's European-based business in the United Kingdom. In that capacity, he led multiple sales teams and drove strategies that resulted in closing large, multi-year database and customer-centric solutions for Acxiom's UK portfolio.
Bart earned a Marketing and Management degree from Northern Illinois University, where he also lettered as quarterback for the Huskies' football team.
About Gryphon
Gryphon is the leading provider of on-demand contact governance solutions, combining compliance, preference and productivity know-how to help leading companies eliminate risk and increase opportunity. By ensuring the cross-organizational observance of customer preferences, while preventing the over-zealous suppression of valuable customer lists, Gryphon unlocks each client's largest, legally marketable universe using confidence-building technology solutions that drive revenue. And by securely managing data and certifying contacts in real-time across all communication channels, Gryphon provides indemnified and 100% guaranteed compliance with federal and state Do-Not-Contact regulations. Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world's top brokerage firms and financial services experts among a host of satisfied clients.
Gryphon Media Contact
Joanne Pinto
Phone: +1 781-278-1936
Email: jpinto@gryphonnetworks.com
Posted on Mon, Dec 06, 2010
Salesforce.com challenges ISVs to build the most innovative cloud-based applications on the Force.com platform
SAN FRANCISCO, CA December 6, 2010 — Gryphon, the leading provider of cloud-based consumer contact preference solutions, today announced that its Core CRM (formerly Privacy Advisor) integration for Salesforce.com has been named a Semi-finalist in the Salesforce.com AppQuest 2010 competition. Selected from an initial pool of over 120 entries, Gryphon's solution sits with some of the most advanced Salesforce.com partner applications. The top 5 finalists and winner will be announced this week at Dreamforce 2010.
AppQuest entries were evaluated on the following criteria:
- Innovative use, implementation, and integration of Force.com technologies
- Strong visual design and user-centric execution
- Early customer success with the application
- Likelihood of long-term corporate success
- Entrepreneurial and/or team competencies
Available on AppExchange, Gryphon's Core CRM certifies federal and state compliance with contact privacy laws across multiple channels (phone, fax, email, sms and mail) and displays the result directly within Salesforce.com in real-time. Core CRM automatically applies legal exemptions to Do-Not-Contact (DNC) restrictions, allowing companies and individuals to expand their lead pool while avoiding costly DNC violations.
"We are very excited to be included as a Semi-finalist in AppQuest and recognized by Salesforce.com," said Scott Hambuchen, president of Gryphon. "This selection reinforces our company's commitment to innovation in contact compliance within the cloud environment. Our integration with Salesforce.com guarantees our mutual customers 100 percent compliance with all contact regulations without changing the way they use Salesforce.com. We take all of the complexity out of customer contact preferences and distill it into a simple graphical indicator."
Companies like Comcast Spectacor — which market to consumers via Salesforce.com — can now tap directly into the industry's most robust contact compliance platform. "Today's marketing privacy regulations are becoming so complex that it's virtually impossible for companies to stay compliant at a reasonable cost," said Jill Jablonski, CRM administrator of Comcast-Spectacor. "We need to stay compliant with our marketing efforts, and Gryphon allows us to do that with Core CRM."
About Gryphon
Gryphon is the leading provider of on-demand contact governance solutions, combining compliance, preference and productivity know-how to help leading companies eliminate risk and increase opportunity. By ensuring the cross-organizational observance of customer preferences, while preventing the over-zealous suppression of valuable customer lists, Gryphon unlocks each client's largest, legally marketable universe using confidence-building technology solutions that drive revenue. And by securely managing data and certifying contacts in real-time across all communication channels, Gryphon provides indemnified and 100% guaranteed compliance with federal and state Do-Not-Contact regulations. Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world's top brokerage firms and financial services experts among a host of satisfied clients.
Gryphon Media Contact
Joanne Pinto
Phone: +1 781-278-1936
Email: jpinto@gryphonnetworks.com
Posted on Tue, Oct 26, 2010
Software Magazine Ranks Gryphon as one of the World's Largest Software Companies
BOSTON October 26, 2010 — Gryphon, the leading provider of cloud-based consumer contact preference solutions, today announced its inclusion on Software Magazine's Software 500 ranking of the world's largest software and service providers. This marks the second consecutive year Gryphon has been included in this ranking.
"The Software 500 helps CIOs, senior IT managers and IT staff research and create a short list of business partners," says John P. Desmond, editor of Software Magazine and Sofwaremag.com. "It is a quick reference of vendor viability. The online version at Sofwaremag.com is searchable by category, making it what we call the online catalog to enterprise software."
"Gryphon's inclusion in the Software 500 illustrates the growing importance of cloud-based software tools that help organizations increase the effectiveness of their multi-channel marketing campaigns," said Scott Hambuchen, president of Gryphon. "The Gryphon Core (formerly the MainStreet platform), Gryphon's platform for dynamically managing customer contact preference data, provides high levels of functionality for enterprises looking to leverage the efficiency and cost-effectiveness of Software-as-a-Service (SaaS)."
Gryphon's on-demand solution eliminates the complexities typically associated with internally developed and third-party on-premise applications. With Gryphon's on-demand contact preference model, companies can now centrally manage all of their customer contact preference points regardless of application, data source, campaign, or business unit. Changes are automatically propagated throughout the enterprise. Because the solution is cloud-based, this data is now available to users in real-time. "I'd like to acknowledge our sizable and loyal customer base, which along with our dedicated staff, have enabled us to rank in the Software 500 once again," Hambuchen said. "We are excited to be part of such a notable group of software organizations."
The Software 500 is a revenue-based ranking of the world's largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing. The complete list of companies is posted at Sofwaremag.com.
About Gryphon
Gryphon is the leading provider of on-demand contact governance solutions, combining compliance, preference and productivity know-how to help leading companies eliminate risk and increase opportunity. By ensuring the cross-organizational observance of customer preferences, while preventing the over-zealous suppression of valuable customer lists, Gryphon unlocks each client's largest, legally marketable universe using confidence-building technology solutions that drive revenue. And by securely managing data and certifying contacts in real-time across all communication channels, Gryphon provides indemnified and 100% guaranteed compliance with federal and state Do-Not-Contact regulations. Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world's top brokerage firms and financial services experts among a host of satisfied clients.
About Digital Software Magazine, the Software Decision Journal, and Sofwaremag.com
Digital Software Magazine, the Software Decision Journal, has been a brand name in the high-tech industry for 30 years. Sofwaremag.com, its web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world's largest software and services companies. Software Magazine and Sofwaremag.com are owned and operated by King Content Co.
Gryphon Media Contact
Joanne Pinto
Phone: +1 781-278-1936
Email: jpinto@gryphonnetworks.com
Software 500 Contact:
Tracy Kunichika
Software 500 Project Leader
Email: Tracyk@softwaremag.com
Posted on Tue, Oct 19, 2010
Interface allows enterprises and marketing service providers to leverage cloud-based contact compliance and Opt-in/Opt-out management services
BOSTON October 19, 2010 — Gryphon, the leading provider of cloud-based consumer contact preference solutions, today announced that it has released Version 3.0 of its Web Services API toolkit. This toolkit allows companies to incorporate Gryphon's patented Opt-in/Opt-out preference management and "Do-Not-Contact" technologies into existing enterprise marketing workflows at a fraction of the cost of internally developed systems.
Opt-in/Opt-out Preference Management
In this age of saturated messaging, consumers are demanding more control over the amount, and types of communication they receive. Companies that take the time to collect and honor consumer contact preferences, however, are generally rewarded with significantly higher response and conversion rates. The API toolkit lets companies integrate directly into The Gryphon Core, providing a cost effective way to optimize their Opt-in/Opt-out processes while respecting customers' and prospects' contact preferences. Now companies can:
- Increase their response and conversion rates by as much as 20%.
- Centrally manage customer preferences across all marketing channels and lines of business with controls that allow instant updates to the enterprise.
- Create landing pages to websites that dynamically recognize Opt-in/Opt-out categories.
- Develop sophisticated levels of Opt-in/Opt-out granularity.
- Optimize the performance of marketing service providers' solutions.
"Given the positive results we have seen with our clients, it's hard to imagine why any company would not take advantage of this technology," says Scott Hambuchen, president of Gryphon. "And because the system is fully hosted, implementation and ongoing costs are low."
Consumer Contact Compliance
Companies like Comcast Spectacor that market to consumers via multiple channels can now tap directly into the industry's most robust contact compliance platform. "Today's marketing privacy regulations are becoming so complex that it's virtually impossible for companies to stay compliant at a reasonable cost", said Jill Jablonski, CRM administrator of Comcast-Spectacor. "Like other corporate functions, companies are quickly turning to the outsourced 'cloud' model for contact compliance and preference management."
While best known for guaranteed DNC regulatory protection, these new services also:
- Increase a company's marketable universe by curbing over-suppression by leveraging legal exemptions, consumer consent and established business relationships.
- Provide a fully-integrated rules engine encompassing phone, email, SMS text and fax across all jurisdictions.
- Offer a clearinghouse authority to marketers utilizing multiple marketing service providers.
- Integrate with CRM systems like Salesforce.com and Oracle CRM On Demand.
Marketing Service Providers
For the first time in the Company's history, Gryphon is making its API toolkit available to marketing service providers. "This will allow other marketing firms to incorporate Gryphon's contact preference and compliance Opt-in/Opt-out services into their own business offerings," said Robert Hadden, Gryphon's vice president of business development. "Marketing firms are always looking for additional service offerings for their clients, and compliance and consumer preference are relevant in today's regulatory environment." Gryphon expects the news to be warmly received by various service providers including:
- Marketing agencies
- Campaign management software companies
- Database marketing service providers
- Marketing automation firms
- Email marketing service providers
About Gryphon
Gryphon is the leading provider of on-demand contact governance solutions, combining compliance, preference and productivity know-how to help leading companies eliminate risk and increase opportunity. By ensuring the cross-organizational observance of customer preferences, while preventing the over-zealous suppression of valuable customer lists, Gryphon unlocks each client's largest, legally marketable universe using confidence-building technology solutions that drive revenue. And by securely managing data and certifying contacts in real-time across all communication channels, Gryphon provides indemnified and 100% guaranteed compliance with federal and state Do-Not-Contact regulations. Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world's top brokerage firms and financial services experts among a host of satisfied clients.
Gryphon Media Contact
Joanne Pinto
Phone: +1 781-278-1936
Email: jpinto@gryphonnetworks.com
Posted on Mon, Sep 20, 2010
Fully-integrated Tool Helps Reduce Risk, Saves Money and Boosts Performance
NORWOOD, M.A. September 20, 2010 — Gryphon, a Gold level Oracle PartnerNetwork member, today announced that its Core CRM™ for Oracle CRM On Demand 3.2 solution has achieved Oracle Validated Integration with Oracle CRM On Demand Release 16. Gryphon's Core CRM™ integrates with Oracle CRM On Demand to help Gryphon deliver 100% compliance in real time across all channels with an easy, universal visual reference that identifies which prospects are "OK to Contact."
Core CRM™ also offers bulk certification of leads prior to running a marketing or sales campaign to help ensure that the campaign will honor all legal and customer communication preferences. Benefits of honoring consumer preference for contact include improved brand reputation, prevention of fines and better response rates to direct marketing programs.
Gryphon's Core CRM™ Utilizes Oracle CRM On Demand
Gryphon's Core CRM™ allows campaigns driven by Oracle CRM On Demand to be more effective in several ways:
- By honoring customer contact preferences, clients see increases in direct marketing response rates
- With Gryphon's guarantee of 100% compliance with complex Do-Not-Contact regulations, companies protect their brand reputation and avoid fines that can reach $16,000 per contact
- Management of customer preferences, opt-ins and opt-outs are directly integrated with Oracle CRM On Demand so it's easier, faster and less expensive to manage than other solutions
- Core CRM™ can use information about prior business relationships and other "exemptions" to reduce list over-suppression and increase the size of prospect lists
- When used in conjunction with Gryphon's Core Phone™ (formerly Call Advisor), CRM managers receive better call tracking and activity management
Oracle Validated Integration with Oracle CRM On Demand
Core CRM™ adheres to Oracle's standards-based product integration guidelines, and has been tested and recently achieved Oracle Validated Integration through the Oracle PartnerNetwork with Oracle CRM On Demand. Through this process, Oracle verifies that all integrations into its applications and services conform to Oracle best practices, work as expected and meet the high quality standards customers expect from Oracle products.
Key Integration Points
Among the features of the Core CRM™ integration are the following:
- Contact Details. Core CRM™ integrates and displays the contact status via the visual traffic light (green means "OK to contact," and red means "do not contact") in the Lead view, using standard Oracle CRM On Demand page layout capabilities.
- Web Applet. Core CRM™ also offers a customized applet displaying the traffic light; simply integrate the Core CRM™ applet into any available brick for the location that meets your needs.
- Simplicity. Access to The Gryphon Core™ (formerly the MainStreet platform) helps ensure Gryphon's indemnified and 100% guaranteed consumer contact compliance, eliminating the risks, costs and complexities associated with legally contacting a person via a preferred channel.
- Certification. The ability to certify a group of contacts or leads from within the application, using the standard Oracle CRM On Demand user interface, is paradigm-shifting technology. Now you can know in an instant if a group of people who meet your selection criteria are contactable or not. This eliminates the need to export or "scrub" lists, saving time and money.
Inner Circle
Gryphon is a member of Oracle's Inner Circle Initiative, which showcases a select group of partners that have demonstrated significant value and impact in terms of proven customer success, traction with Oracle's sales organization, and solutions that are synergistic with the Oracle CRM On Demand product direction.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.
About Oracle Validated Integration
Oracle Validated Integration through the Oracle PartnerNetwork gives customers confidence that integrations between Oracle Applications and complementary partner solutions have been validated and the products work together as designed. This can help reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review the integrations of third-party software to Oracle Applications products, including productized repeatable integrations from system integrators. Oracle provides access to Oracle Applications software, tools, technical resources and training to assist partners in developing integrations based on Oracle standards and best practices. Partners who have successfully validated their integrations are authorized to use the "Oracle Validated Integration" logo. For more information, please visit Oracle.com at http://www.oracle.com/us/partnerships/solutions/index.html.
About Gryphon
Gryphon is the leading provider of on-demand contact governance solutions, combining compliance, preference and productivity know-how to help leading companies eliminate risk and increase opportunity. By ensuring the cross-organizational observance of customer preferences, while preventing the over-zealous suppression of valuable customer lists, Gryphon unlocks each client's largest, legally marketable universe using confidence-building technology solutions that drive revenue. And by securely managing data and certifying contacts in real-time across all communication channels, Gryphon provides indemnified and 100% guaranteed compliance with federal and state Do-Not-Contact regulations. Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world's top brokerage firms and financial services experts among a host of satisfied clients.
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Gryphon Media Contact
Joanne Pinto
Phone: +1 781-278-1936
Email: jpinto@gryphonnetworks.com
Posted on Wed, Jun 02, 2010
Upgraded Core CRM (formerly Privacy Advisor) delivers 10x performance increase and improved bulk contact certification
Norwood, MA June 2, 2010 — Managing consumer preferences and contact compliance can be a serious challenge for any company, but Gryphon's newly updated Core CRM delivers guaranteed compliance and preference management directly integrated with Salesforce CRM. Built using the Force.com platform, Core CRM is available for test drive and deployment on the AppExchange at http://www.salesforce.com/appexchange/.
Core CRM integrates compliance and preference management directly into lead, contact and account screens in Salesforce CRM. It was the first tool to use an easily understood traffic light metaphor to simplify compliance, with green signaling "OK to Contact" and red warning "Not OK to Contact." Features include exemption management to preserve leads and prevent over-suppression, opt-outs that can be added or removed by customer preference, bulk certification of hundreds of thousands of records, and installation via web link for off-the-shelf simplicity. With the newest Core CRM version, Gryphon:
- Upgraded to the latest Visualforce controls
- 10x performance increase in status display
- asynchronous processing; perform other activities during certification
- certification for phone, email, mail and fax
- Upgraded Core CRM field mapping tool
- up to 19 salesforce.com custom or standard contact channel fields can be certified per page layout, using any combination of phone, mobile phone, email, postal mail and fax
- optional data storage for real-time visual force controls
- Enabled bulk certification processing of hundreds of thousands of records in a single transaction
- all data remains in Salesforce CRM; eliminates external list scrubbing
- ability to scrub contacts filtered by specific campaigns
- able to create and use unique views (salesforce.com best practice)for enhanced flexibility
"I was amazed at the increase in the speed to load the pages after updating to the newest release of Core CRM," said Bobbi Gordon, Sales Operations and Closing Manager for JELD-WEN Communities. "Installing the upgrade and modifying the page layouts was simple and very quick."
Bill McCarthy, Senior Enterprise Manager for Gryphon, worked closely with clients to help update Core CRM for Salesforce CRM. "With it, marketing and sales professionals can focus on what they do best, instead of trying to tackle compliance on their own," he said.
About Gryphon
Gryphon is the leading provider of on-demand contact governance solutions, combining compliance, preference and productivity know-how to help leading companies eliminate risk and increase opportunity. By ensuring the cross-organizational observance of customer preferences, while preventing the over-zealous suppression of valuable customer lists, Gryphon unlocks each client's largest, legally marketable universe using confidence-building technology solutions that drive revenue. And by securely managing data and certifying contacts in real-time across all communication channels, Gryphon provides indemnified and 100% guaranteed compliance with federal and state Do-Not-Contact regulations. Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world's top brokerage firms and financial services experts among a host of satisfied clients.
Gryphon Media Contact
Joanne Pinto
Phone: +1 781-278-1936
Email: jpinto@gryphonnetworks.com