Gryphon Mexico: Complete Contact Governance
Mexico's federal consumer protection authority, Profeco, implemented a national Do-Not-Contact program in 2007, including Mexico's Registro Público de Consumidores (RPC) that allows individuals to opt-out of phone and fax marketing. Profeco is in the process of extending the RPC to cover email marketing. A later phase of regulations will extend to postal mail marketing as well. Mexico's financial services regulator, Condusef, maintains an additional Do-Not-Contact program, including its Registro Público de Usuarios (REUS) that must be observed by financial institutions. REUS enables individuals to opt-out of phone, email and text marketing. Mexico also recently enacted a comprehensive federal law on the protection of personal data.
Total Marketing intelligence
In today's saturated marketplace, consumers demand control of what they want to know about, when they want to find out about it, and by what channel they want to hear about it. Mexican regulators and consumers alike want marketers to pay attention. Gryphon has the only centralized-and-secure cloud-based solution that helps Mexican direct marketers grow their marketable universe and increase revenue while honoring consumer choice.
Gryphon Core Solutions:
- Manage compliance across all marketing channels
- Validate and capture changes to your Do-Not-Contact lists
- Navigate the constraints of the dynamic regulatory environment
- Eliminate the risk of fines and brand damage
- Unlock largest marketable universe by leveraging lawful exemptions
Hold the line against Do-Not-Call regulations
In an environment of unprecedented regulatory complexity, Do-Not-Call laws have tied the hands behind the backs of companies that depend on the telephone for customer acquisition. Sales teams risk non-compliance, steep fines, angry consumers and brand damage every time they dial. To confront the problem, Gryphon offers an arsenal of high tech, phone-based tools to help companies successfully negotiate the regulatory minefield.
Email free and clear
The Gryphon Email Clearinghouse is the only viable, indemnified and guaranteed enterprise-wide solution. Gryphon designs, develops, certifies and manages email marketing efforts to help Mexican companies ensure compliance with Do-Not-Email regulations, while enabling frequency of contact guidelines and managing opt-ins and opt-outs at a granular level for each of your marketing campaigns, business divisions or lines of business.
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