Gryphon Canada: Complete Contact Governance

Canada implemented its Do-Not-Call program in 2008, including Canada's National Do-Not-Call list that is maintained and enforced by the Canadian Radio-television and Telecommunications Commission. Then in December of 2010 Canada enacted the Fighting Internet and Wireless Spam Act (FISA) to regulate email and other commercial electronic messages. In addition to federal marketing privacy rules, Canadian provinces and territories each maintain sweeping data privacy regulations that regulate the collection and processing of personal information.

Total marketing intelligence

In today's saturated marketplace, consumers demand control of what they want to know about, when they want to find out about it, and by what channel they want to hear about it. Canadian regulators and consumers alike want marketers to pay attention. Gryphon has the only centralized-and-secure cloud-based solution that helps Canadian direct marketers grow their marketable universe and increase revenue while honoring consumer choice.

Gryphon Core Solutions:

• Manage compliance across all marketing channels
• Validate and capture changes to your Do-Not-Contact lists
• Navigate the constraints of the dynamic regulatory environment
• Eliminate the risk of fines and brand damage
• Unlock largest marketable universe by leveraging lawful exemptions

Hold the line against Do-Not-Call regulations

In an environment of unprecedented regulatory complexity, Do-Not-Call laws have tied the hands behind the backs of companies that depend on the telephone for customer acquisition. Sales teams risk non-compliance, steep fines, angry consumers and brand damage every time they dial. To confront the problem, Gryphon offers an arsenal of high tech, phone-based tools to help companies successfully negotiate the regulatory minefield.

Email free and clear

The Gryphon Email Clearinghouse is the only viable, indemnified and guaranteed enterprise-wide solution. Gryphon designs, develops, certifies and manages email marketing efforts to help Canadian companies ensure compliance with Do-Not-Email regulations, while enabling frequency of contact guidelines and managing opt-ins and opt-outs at a granular level for each of your marketing campaigns, business divisions or lines of business.

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