When a company uses mutliple Email service providers (ESP), each ESP maintains an opt-out lists on your company's behalf and they don't share the opt-outs creating silos. The consumer's expectation is that your company sent the email.
In this scenario, on your behalf email service provider 1 sends an email to consumer, consumer opts-out. Then email service provider 2 sends a similar note to the consumer, consumer gets frustrated with your company as email service provider 2 did not honor consumer opt-out.
Reading our email clearinghouse whitepaper provides hands on knowledge to identify potential gaps plus provide solutions to insure your consumers stay happy with your company as they believe your company listens and the company brand grows.
For instance:
- Is your vendor aggregating opt-outs through a central repository for use by all marketing vendors in your employ?
- Learn how to identify if lead list providers really are providing an opt-in list for your company use.
- Do they provide a 100% warranted and indeminified solution, are they removing over-suppression, risk and worry!
Download our whitepaper