Gryphon rekindles valued relationships
The good news in the world of compliance is that federal, and most state, marketing privacy laws carved out legal exemptions for soliciting those consumers who have provided their consent, or with whom you have an Established Business Relationship. These are customer connections unique to your organization, unavailable to your competition, scrubbed from your lists, but available to contact all over again.
If a consumer visits your website and expresses interest in receiving information about your product or service, only your business has the opportunity to utilize this opt-in. Similarly, former customers who purchased a product or service from your business within the last year and a half may still be contactable even if they are registered on the National DNC Registry. Capitalizing on consumer consent and Established Business Relationships means tapping into a lead pool that has already been built, based on consumer interest.
Gryphon helps you manage permissible exemptions to federal and state Do-Not-Contact laws, which are often varying and contradictory. We leave no stone unturned in helping you override blocks on numbers or addresses when it's clearly in your best business interest to re-engage consumers profitably.
Gryphon Exemption Management:
- Increases your prospect pool up to 60% rather than just adhering to Do-Not-Contact rules alone
- Brings back qualified leads unavailable to your competition
- Effectively manages over-suppression
- Takes advantage of Established Business Relationships (EBRs) and consumer consent or opt-ins