Dynamic preference management makes you more productive

Gryphon's Preference Management Services offer marketers a unique competitive advantage by allowing them to differentiate their brand through the unprecedented visibility and control of customer preference information. From this vantage point, you can view reports and dashboards on enterprise-wide consumer-preference activity. And most importantly, react in real time to these insights.

For customers: Preference panels

Gryphon empowers clients to create and manage branded preference panels which prospects and current customers can use to enter detailed preferences rather than standard choices. Gryphon's preference panels give consumers the relationship-building opportunity to make granular opt-in (instead of blanket opt-out) choices, including:

• Contact channel
• Time of contact
• Contact frequency
• Products and services
• Preference categories
• Dynamic updates across all contact points
• Real-time customer dispositions

For sales teams: Core CRM

Core CRM provides real-time, Do-Not-Contact certification (in adherence of laws such as the U.S. Federal Telemarketing Consumer Act and CAN-SPAM) using an easy-reference "traffic light" graphic to make "Do-Not-Contact" status easy to see.

• Bulk-certifies contacts without exporting lead lists
• Works the best lead first, filters and sorts leads lists by "OK to contact"
• Shows opt-out details and updates on the fly
• Integrates with both Salesforce and Oracle CRM On Demand

The trust that honoring customer preferences creates results in greater loyalty and increased revenue. And that's what productivity is all about.