Time is money. But productivity is everything.
Delivering consistent revenue growth is challenging in today's environment. Consumers are more informed, have more choices and expect excellence with every interaction. Contacting them is strictly regulated and enforced across all contact channels. Sales teams are asked to sell more with less support and fewer resources. To make matters worse, studies show that nearly 70% of leads are not contacted in a timely manner.
To make "worse matters" more complicated, many legitimate contacts created by marketing lead-generation programs are often lost in transition from marketing to sales. If a lead is contacted but not converted to an immediate sale, often the consumer preference information is lost to the organization forever.
The silver lining
Although regulations restrict telephone, email, direct mail, fax and SMS contact with consumers who have specifically expressed their desire to be left alone, many have a true interest in hearing about product opportunities that appeal to them specifically. With so much focus on "opt-outs," the missed opportunity is "opt-ins."