Gryphon owns the answer: Dynamic Preference Management
Gryphon's Dynamic Preference layer is defined by our ability to respond real-time to changing opt-out, opt-in, category and contact channel preferences by instantaneously propagating ongoing updates across all marketing platforms so that enterprise-wide sales teams can react to current and prospective customer dispositions on demand.
Gryphon = Granular
Gryphon has harnessed the ability to manage preferences with a game-changing degree of granularity. With an emphasis on 360º customer views, our centralized, multi-channel compliance and preference solution connects the dots between departments, business units and 3rd party vendors to help companies leverage exemptions to unlock their largest, legally marketable universe while observing all state and national Do-Not-Contact regulations.
Dynamic Preference Management employs our proprietary Preference Management Panel to:
- Advance real-time management of preferences, opt-ins and opt-outs
- Increase prospect lists via over-suppression avoidance
- Improve customer/prospect satisfaction and loyalty
- Reduce expenses compared to in-house solutions
- Improve call tracking and activity reporting
- Provide constant updates to regulatory rules