Gryphon owns the answer: Dynamic Preference Management

Gryphon's Dynamic Preference layer is defined by our ability to respond in real time to changing opt-out, opt-in, category and contact channel preferences by instantaneously generating ongoing updates across all marketing platforms so that enterprise-wide sales teams can react to current and prospective customer dispositions on demand.

Gryphon = Granular

Gryphon harnesses the ability to manage preferences with game-changing degrees of granularity. With an emphasis on 360º customer views, our centralized, multichannel compliance and preference solution connects the dots between departments, business units and third-party vendors to help companies leverage exemptions to unlock their largest, legally marketable universe while observing all state and national Do-Not-Contact regulations.

Dynamic Preference Management employs our proprietary Preference Management Panel to:

• Advance real-time management of preferences, opt-ins and opt-outs
• Increase prospect lists by avoiding over-suppression
• Improve customer/prospect satisfaction and loyalty
• Reduce expenses compared to in-house solutions
• Improve call tracking and activity reporting
• Provide constant updates to regulatory rules