Privacy Consulting ServicesLeading the way to regulatory compliance and unlocking revenue opportunities
 

Consulting

Don't bog your current legal team down researching marketing privacy regulations and starting from scratch with procedures and policies to protect your business. Gryphon's team of attorneys, former regulators, ATA-SRO auditors, and Certified Privacy Professionals (CIPP and CIPP/C) have the expertise to provide you with 100% warranted compliance solutions that also ensure you are reaching the largest number of leads legally permissible for your agents to contact. Our team has helped more than 600 clients achieve their goals and stay compliant, often re-engaging up to 65% of contacts previously blocked by do not call list scrubs.

Gryphon can help you:

  • Implement guidelines to ensure compliance with all relevant marketing privacy regulations across all marketing channels
  • Keep those guidelines up to date
  • Establish policies and procedures to monitor and enforce compliance
  • Identify existing processes that can be improved to increase your efficiency and cost-effectiveness
  • Account for industry-specific challenges as well as your business' unique goals, policies, and marketing programs
  • Minimize your liability exposure

Gryphon offers the following marketing privacy consulting services:

Ad-Hoc Consulting

Gryphon can provide customized consulting through retainer to meet your business needs. With our team at your side, you'll get:

  • Up-to-the minute information on federal, state, and international marketing privacy regulations such as:
    • do not call regulations,
    • CAN-SPAM,
    • Canadian Anti-Spam Law,
    • tax solicitation requirements,
    • and Gramm-Leach-Biley
  • Marketing policy and procedure creation and assessment
  • Information about regulatory updates and analysis as to how they pertain to your marketing efforts
  • On-call legal counsel for immediate compliance concerns and risk analysis


Opt-In Generation

Part of the complexity associated with marketing privacy regulations comes from the multiple exemptions built into them, like prior transaction, express written consent, consumer applications. Most marketers have no idea how to leverage exemptions and excessively restrict their marketing efforts as a result. 

Our team of experts can help you leverage exemptions correctly with:

  • Customized preference panels
  • Third-party lead generation websites
  • Inbound call centers

Compliance Audits and Assessments

Whether it is conducted on your entire company or just a newly retained marketing vendor, a thorough assessment will identify compliance gaps and offer mitigation strategies. Even a best-in-class marketing privacy compliance program should be monitored continuously and assessed regularly to ensure its protecting you from liability, operating efficiently, and maximizing your marketing efforts. 


With Gryphon's marketing privacy audits and assessments, you'll be able to:

  • Understand how your compliance operation compares to industry best practice models;

  • Minimize exposure to liability

  • Maximize efficiency
  • Maximize cost-effectiveness
  • Ensure ongoing compliance across all marketing channels