Gryphon's Blog The Latest in Sales Intelligence and Marketing Privacy Law
12 Dec 2013

The Next Steps for Your Digital, Mobile Marketing are Intelligent Activity Reporting and Adherence to Consumer Preferences

  • Last Updated December 10, 2013 at 3PM

Recent data shows the growth rate of year-over-year spending in digital marketing for the financial services industry is slowing down. This means the finance industry’s digital marketing efforts are maturing. The next step will be to fine-tune those efforts with better reporting and a greater focus on marketing according to consumer preferences.

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