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Real Estate Brokerages Desperately Need Data-Driven Management

11/11/2013 at 07:54:29 PM

Of all the industries grappling with BYOD trends and increasing mobile or remote work forces, the one that, so far, might have done the least to modernize its management practices is the real estate industry.

The Internet has revolutionized how properties are bought and sold in the US, and realtors are exceptionally mobile and well-connected sales agents. This trend has led to a sales force that spends a good portion of the business week untethered from the traditional office and outside of direct management guidance and control. A brokerage’s continued reliance on outdated  solutions to track office activity limits that firm’s ability to capitalize on efficiencies and improve productivity. The data generated by its agents during the normal course of doing business, if harnessed, is a huge untapped asset, invaluable for training, supervision, recruiting, and productivity enhancement.

Our whitepaper covers how cloud-based, enterprise-level sales intelligence solutions can centralize and automate agent activity data collection for more reliable reporting. Regular push reports show managers which of their agents are performing at the highest level and reward them appropriately. Furthermore, the best practices of top performing agents can be shared among their peers to improve the productivity of an entire office.

The future  environment of the industry demands that brokers review their management and analysis of their agents’ sales and marketing activity — or be the victim of a competitor who does. To gain a greater perspective on what sales intelligence can do for your real estate brokerage get a copy of “How Sales Intelligence Will Transform the Modern Real Estate Brokerage” by Gryphon Networks and learn how the industry is evolving.

 Download it here.

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