The value of Multichannel marketing as documented in a recent Forrester Study found:
- 77% of consumers said that companies should let them decide how to be contacted
- 80% of marketers agreed that preferences matter in customer communications
- Yet only 33% of those same marketers were collecting customer contact preferences
Learn How Gryphon can help you unlock your largest, legally marketable universe with a compliance, preference and productivity equation that eliminates risk, drives revenue and creates opportunity.