What is Sales Intelligence?
In the business world, the smartest companies have to find and apply every advantage possible to gain competitive advantage and grow revenue, a firm’s sales organization can be the golden goose, or its
Whether your sales team is your greatest asset or
liability depends greatly with your company’s commitment to driving consistent
sales behavior, benchmarks and continuous improvement. This can only be accomplished with a clear
understanding of what behavior makes a great rep successful, and leading others
to that standard. But companies are
faced with two critical gaps in their ability to capture and apply sales
The Information Gap - The
quantitative and qualitative data generated from sales and marketing telephone
calls, e-mails and text messages to communicate with customers and prospects
each and every day is a rich asset that can be leveraged to improve performance
of workers when obtained quickly and applied sparingly.
The Visibility Gap - To
complicate matters companies these days are highly distributed in sales folks
can use a myriad of devices in order to communicate with customers and
prospects. Because of this, many of this interaction data is lost.
Gryphon Sales Intelligence: The
Missing Link Between the “Rep” and Revenue
While traditional CRM systems do a very good job at
revenue forecasting by contact, account or opportunity, a gap of information exists
in the actual interactions that sales reps make with their customers to
generate opportunity. With Gryphon Sales Intelligence solutions, every consumer interaction on every phone call that
your sales people make can be measured and compared by office, rep, region or
even at the enterprise level. Even customer conversations can be captured and
analyzed all without requiring any new hardware any new equipment or any new
The needle in the haystack…
With Gryphon, managers and supervisors will not need to
sift through hours of audio and pages of call detail reports or hire a team of
analysts or technicians to try to identify relevant sales activity information.
Rather, Gryphon’s robust reporting engine can be configured to “listen” for
important thresholds, keywords, phrases and send email alert to management in
real-time to take quick action or troubleshoot issues.